Dhol-Pepa in alcohol company ad

The reaction to the killing of a small contestant from Assam on an entertainment channel at the national level has triggered controversy over the use of dhol-papa in alcohol advertising by an external institution. Closely with the national life of Assam. The people of the state are shocked to use the two folk instruments involved in advertising the luxury liquor called OBlue. Conscious circles have strongly criticized such a vile act by the institute only to increase sales by winning the sentiments of the people of Assam.

Adding pictures of dhool-papaya to liquor bottles, the institute writes: ‘When huday arises desperate to find the best assam, take oc blue.’ There have been demands everywhere to punish the vicious circle involved in such cheap work. After the advertisement starring the institute went viral on social media, there has been a strong reaction along with different parts of the state. Dhing Branch Sahitya Sabha, Dhing Branch Sahitya Sabha, Hundreds of groups, eminent academicians, asu and other groups have strongly condemned the institution.

Dhing’s conscious circle has demanded that the administration and the Assam government take action in view of the matter, saying that they will not accept such a mistake in any way. Moreover, various quarters have demanded that the liquor company authorities soon stop the advertisement and apologise to the people of Assam. If the liquor company does not stop advertising soon, it will approach the law.