Guwahati: The Tea Board of India and the Department of Industries and Commerce, Government of Assam, introduced the new logo for Assam Tea on Sunday to celebrate 200 Glorious Years of Assam Tea.
The logo was unveiled in the city of Guwahati.
The revised logo is then authorised and made available for usage by tea growers and the tea industry.
The state government set aside around Rs 550 crore for the fiscal year 2023–2024 earlier during the budget session.
It is important to note that the tea industry has supported the state economy for almost two centuries. It goes without saying that the tea industry is crucial for generating employment. Our population is heavily dependent on tea. Tea still makes up almost 90% of our exports now.
Finance Minister Ajanta Neog while presenting the Assam budget 2023 said, “The potential of tea garden land has been unlocked and shall be used for agriculture and allied activities. Assam Tea Industries Special Incentives Scheme (ATISIS), 2020 will be further strengthened to incentivize the production of orthodox tea and specialty tea in Assam. As promised, increase in the production subsidy for orthodox and speciality tea from Rs 7 to Rs 10 per kg is already under process. However, celebrating the 200 years of Assam Tea, I am pleased to announce that for the current year of 2023-24 only, an enhanced production subsidy of Rs 12 per kg will be extended.”
The minister said that this programme has a projected budget of Rs 100 crore.
The state government also plans to mark Assam tea’s 200th anniversary, which falls in 2023, in a big way, the minister said during the budget session.
“We propose to organize road shows in major cities across the country as well as abroad to promote Assam Tea as a brand and showcase the rich socio-cultural heritage of tea garden communities. The potential of tea garden land has been unlocked and shall be used for agriculture and allied activities,” FM Neog added.